It's Farm 24 today - Lets support the farming community

Since its launch in 2015, #Farm24 has become one of the most important days in the rural and agricultural social media calendar. Run by the Farmers Guardian and sponsored by Morrisons, this event is designed to give consumers an inside look at the hard work farmers put into supplying quality British produce. 

Farmers up and down the country are encouraged to post their day for 24hrs on social media, outlining their activities and reasons behind them, from 5am on the 8th August to 5am on the 9th August.

The goal is to use the power of social media to foster a deeper understanding and appreciation for our farmers amongst consumers. Last year the campaign achieved an audience of 112 million and this year the anticipation is for an even larger reach! 
 

Nestled in the stunning South West UK countryside, our Hiho team has a deep connection with the farming community and one of our collections is designed around the symbolic ear of wheat, with proceeds supporting RABI.
RABI is devoted to providing local support to farming communities across England and Wales. We've committed to giving back by donating 10% of our sales in the Wheatsheaf Collection to this amazing charity. Through your purchases, you'll be directly contributing to this cause and supporting our local farmers.
 

Sp join us today as we follow the #Farm24 journey, immersing ourselves in engaging stories, captivating posts, and insightful videos from our vibrant farming community.

Thinking of getting involved yourself? Don't hesitate! All you need to do is tag your posts with #Farm24. Even if you're not a farmer, you can still contribute.

The #Farm24 campaign invites everyone to showcase not only the farmers and their bountiful produce but also what you, as a consumer, do with the produce. Whether it's a meal you've prepared using fresh Great British produce or a creative way you've used farm goods, tag it with #Farm24 and let the world see.
 

We’ll be following along here at Hiho, we hope you can join us!

All the best,
Team Hiho x